Design Thinking

Design thinking isn't some new vogue methodology. Applying design thinking practices won't just transform your business on it's own. You need to know how and when to use design thinking strategies based on what you are trying to accomplish.

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• Are you trying to find gaps to go solve?

• Are you trying to understand why adoption of a product/process is low?

• Are you trying to create a new product and need to understand the user?  

• Do you need help prioritizing products?

Design thinking is a part of human centered design which focuses on how the user interacts with the environment. Moving quickly, strategically, and iteratively will help your company be competitive and innovative. Focusing on what the users are saying and implementing a continuous discovery process will help ensure that the end user needs are being addressed. 

It is important to understand that design thinking can help understand user needs, but you need to have a process for how your company will use this information. Knowing when to start, stop, continue, or pivot is a critical part of running an efficient and productive business. I like to use the POET method when prioritizing and determining desirability, feasibility, and viability. The POET method accounts for the Political concerns, Operational risks, Economic considerations, along with the Technological abilities to get the full picture when prioritizing.