Business Purpose and Strategy
Whether you are just starting a business or you have a well established organization, having a defined purpose is critical in your success. Creating a purpose and having a vision, mission, and goals that all align will reduce ambiguity amongst your team and provide that North Star to continuously guide your team.
What's in a purpose?
Creating a purpose may seem like just another box to check off as a leader, but I assure you that developing a well thought out business purpose is not some vogue trend for companies to complete.
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A thoughtful purpose provides organizations with a clear idea of what your business is aiming to accomplish to fill the greater need of customer's or society. It is your leading edge. The reason you are there. And your purpose sets the framework for the rest of the companies goals. Everything your business does should align back to your purpose somehow.
I'm happy to help you define your organizations' purpose.
Strategy
Creating a clear strategy for your company is the next step after you have defined your purpose. Now that you have your North Star, you need to ensure that everything is aligned from here on down. It could be starting from the purpose, then creating the mission and vision next. Or you may already have those and need help defining annual objectives and quarterly objectives and key results (OKRs).
These should all be aligned and feed back into your purpose. A clear definition of products, processes, goals, and metrics is critical to ensuring this alignment with the overall purpose and vision of the company and provides the direction your employees need to help your business succeed.
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I've facilitated numerous workshops to help define these goals, objectives, baselines, and overall strategy. It would be my pleasure to assist you as well.
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